Initially, he created a device for his own personal use only to have many boaters ask where they could purchase one. After some prodding from Wally’s wife and his son Adam, Wally agreed to patent and manufacture the DL Fender Adjuster if Adam would set up and run the company. It was an offer Adam couldn’t refuse. Adam formed the company in Dallas, TX, where the first person they were lucky enough to welcome aboard was their Head of Sales Ralph Perez.Hence, the DL Fender Adjuster was born. It has one piece, no moving parts, strong build and quality that is guaranteed for 5 yrs. There’s one model for rod holders and another model for sailboat stanchions and cleats that are in the R&D stages. They are being sold directly to our customers on this site, all over North America at local Marinas. We can also be found on Amazon and also working on international partnerships in Europe, Central America, South America and Australia.As any dedicated boater will tell you, the fun and adventure come paired with a long list of tasks and responsibilities. The DL Fender Adjuster helps lighten a skipper’s load.